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BBM Channels for Brands

Connect with an active audience

Many ways to communicate

Share what you're about

BBM™ Channels enables your brand to effortlessly target, reach and be discovered by the most active instant messenger users across BlackBerry®, iPhone® and Android™.

Thanks to your BBM Channel, your brand can communicate to an always on, mobile audience through live updates, immersive content and time-sensitive offers.

Post targeted messages of up to 400 characters, and add images and links in an instant. See how engaged people are with each post with the Read, Like and Comments features.

Your brand on BBM personalized

Stand out from the crowd

Creating your personalized BBM Channel profile couldn’t be easier. You can set it up over BBM™ on your BlackBerry smartphone or via the web in just a few minutes and your brand will be visible to millions of devices and BBM users.

Start with your Channel name and profile picture, then choose the welcome message option to give you plenty of space for all your important brand information.

Once your profile’s set up, you’re ready to start engaging.

Get the best from your BBM Channel

To attract, retain and inspire your audience, there are a few key points to keep in mind.

Engage your audience by posting quality content regularly, at least once or twice a week.

Use a conversational and friendly tone.

Ask your audience for their opinions and thoughts.

Respond to comments and one-to-one conversations promptly.

Post about latest events, news and products—be timely.

Keep posts short and to the point.

Create exclusive offers and deals.

Respond to people specifically, using their profile name.

Channel Management

Help users find your Channel


BBM Channels offers many ways for your audience to find you—through Search, the Featured Channel pane, re-posts and personal invitations from BBM Contacts. Also, by adding your Channel PIN or QR code to your promotions and social assets, you can take people straight to your Channel.

your Channel


Robust measuring tools offer unique, real-time insights into your audience’s engagement with your content. For every post, you can see the number of followers, total Channel visits, likes and comments—all from one dashboard. You can even drill deeper with stats on delivered and read information for each post.

Promote your Channel to BBM users


Get noticed with paid placement on the BBM Featured Channel pane. This offers you the chance to benefit from premium placement at the entry point for all search and discovery of BBM Channels. You can even choose to message a specific target with sponsored invites and posts, so you can catch your audience’s attention.

your Channel


From setting up your Channel to creating posts, editing your newsfeed and reviewing analytics, you have the freedom to choose how you access your information. Choose to manage your Channel via your device on the go, or through a web console. Take it a step further and purchase the BlackBerry® Social Media Console™ to benefit from a fully integrated dashboard with Facebook, Twitter, Google+ and YouTube, helping you stay on top of your networks.

Support for brands

BBM Channels provides an advanced portal to support high-volume Channel management. Get in touch with an Account Rep for access.

The BBM app is available to download for free, however data charges may apply for downloading. If you use the BBM service without a Wi-Fi network connection, a data plan is required and additional charges may apply. Please check with your service provider for availability, costs and restrictions. BBM is available for compatible BlackBerry and Android smartphones as well as iPhone, iPad and iPod touch.

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