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7DAYS
“The integration of BlackBerry smartphones and BlackBerry PlayBooks into our business is purely on the efficiency of the technology and speed of communications”Mark Rix CEO, 7DAYS
- Industry: Other
- Region: EMEA
- Company Size: Small
- Solution: Mobile communications and applications
Challenge
- 7DAYS is the only independent newspaper in the UAE, covering Dubai and Abu Dhabi
- Due to its large demographic and geographic coverage, the sales teams and management needed a mobile communications solution to keep in touch throughout the day
- The solution needed to be fast, efficient and cost effective
Solution
- BlackBerry® smartphones
- BlackBerry® PlayBook™
- BlackBerry® Messenger (BBM™)
- Mobile apps for BlackBerry platform
Benefits
- The BlackBerry® solution has improved communications
- 7DAYS uses BlackBerry PlayBook for their sales and marketing presentations to new and existing customers
- BlackBerry is the market leader in the region, so was an easy decision to go with the platform
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