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The integration of BlackBerry smartphones and BlackBerry PlayBooks into our business is purely on the efficiency of the technology and speed of communications
Mark Rix CEO, 7DAYS
  • Industry: Other
  • Region: EMEA
  • Company Size: Small
  • Solution: Mobile communications and applications


  • 7DAYS is the only independent newspaper in the UAE, covering Dubai and Abu Dhabi
  • Due to its large demographic and geographic coverage, the sales teams and management needed a mobile communications solution to keep in touch throughout the day
  • The solution needed to be fast, efficient and cost effective


  • BlackBerry® smartphones
  • BlackBerry® PlayBook™
  • BlackBerry® Messenger (BBM™)
  • Mobile apps for BlackBerry platform


  • The BlackBerry® solution has improved communications
  • 7DAYS uses BlackBerry PlayBook for their sales and marketing presentations to new and existing customers
  • BlackBerry is the market leader in the region, so was an easy decision to go with the platform