Skip to content
Important message: JavaScript must be enabled to use this site. Please enable JavaScript in your browser and refresh the page.

Bacardi Martini

From the point of view of responding quicker to sales queries, BlackBerry will help capture more information and avoid sales being lost to the competition.
Jay Patel IT Service Desk Manager, Bacardi Martini
  • Industry: Other
  • Region: EMEA
  • Company Size: Large
  • Solution: BlackBerry® Enterprise Solution
Full Story


  • Needed to find a solution that would allow its sales team to serve its wide network of customers
  • Wanted to enable its sales team to stay connected to corporate email without having to find a ‘Wi-Fi hotspot’
  • Needed to migrate the address books of a hundred-plus mobile phones to the BlackBerry smartphones


  • BlackBerry® Enterprise Server
  • BlackBerry® smartphone


  • Reduced average monthly phone bill by between £7,000 and £10,000 – down roughly a third
  • Increased communication through email and instant messaging and less through phone and SMS
  • Respond quicker to sales queries and less sales lost to the competition
  • Increased mobility resulting in 1 or 2 more customer visits conducted per day