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“As most of our customers already use and are familiar with the BlackBerry smartphone functionality, it was a natural next step for us to offer the BlackBerry mobile banking solution. Our customers have been very happy with the convenience of BanescoMóvil, which is translating into increased business opportunities.”Patricia Rago Vice President of Product Management and Payment Services Banesco Banco Universal, C.A.
Banesco Banco Universal, C.A.(Banesco) offered customers three ways to manage their banking activities such as making transfers, viewing bank statements or paying bills; in person, over the phone, or online. Each approach had its limitations, both for the bank and for its customers, and to remain competitive, Banesco needed to differentiate itself from its competitors.
Banesco deployed a customized mobile banking application for BlackBerry® smartphones and the BlackBerry® PlayBook™ tablet. The application is named BanescoMóvil, and was developed in partnership with BlackBerry® Alliance Program Member Synergy Global Business C.A.® Using BanescoMóvil, individual and corporate customers can check bank account balances, view statements and track account activity from their BlackBerry smartphones. They can also pay their credit card bills - even those issued by other banks - and certain utility service bills such as phone or cable. In addition, users can transfer funds to other Banesco accounts, or to and from accounts held at other banks.