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Business Corporate Association S.A. de C.V. (BCA)

Having our customer-facing staff equipped with BlackBerry smartphones has not only helped boost our sales productivity and close deals faster; it has also helped us demonstrate, by our own example, that there are many advantages of working with mobile solutions.
Benjamin Castillo Alba General Director BCA
  • Industry: Manufacturing/Technology
  • Region: Latin America
  • Company Size: Small
  • Solution: Ubicacel by Iusacell; Geocontrol by Iusacelll; BlackBerry® Messenger (BBM™)
Full Story


  • Mexico City’s traffic often caused BCA’s field sales executives and product delivery staff to miss client appointments and opportunities
  • BCA needed a way to keep track of their sales executives and delivery personnel on the road in order for managers to identify and assign the closest team member when a customer or delivery request came through
  • BCA’s sales reps, did not have remote access to the most current sales information, requiring sales reps to get back to the office to place an order. If the product was no longer in stock, it caused delays in delivering orders and affected customer satisfaction


BCA equipped its managers, delivery staff, field and retail sales reps with BlackBerry smartphones with two apps from Iusacell: Ubicacel and Geocontrol.

  • Ubicacel uses the built-in GPS capability of BlackBerry smartphones to allow BCA’s managers to assign routes to field sales executives, helping avoid traffic, assign sales visits to the sales rep that is closest to the customer and identify the location of their field personnel
  • Geocontrol is designed to allow BCA field sales reps to view product catalogues, including descriptions, photos and videos, up-to-the-minute product inventory and information on special discounts and promotions. It allows a sales executive to complete a product order form directly on the BlackBerry smartphone by accessing a digital form


  • Improved sales productivity
  • Remote access to product catalogues and pricing
  • Faster process to submit product orders and to retrieve quick product stock updates
  • Better management of field sales performance