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Blu Bathworks

We embraced BlackBerry because it’s a higher level device — from the calendar, to scheduling, to the phone, to the seamless way it operates. While other devices are made for entertainment, BlackBerry phones were built to keep up with the speed of business.
Michael Gottschalk Founder and CEO Blu Bathworks
  • Industry: Manufacturing/Technology
  • Region: North America
  • Company Size:
  • Solution: BlackBerry® Z30 smartphones,BlackBerry® Link,BBM™
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Blu Bathworks has hundreds of dealers to manage, and its employees and operations are scattered across the globe. “A third of our workforce travels often, for everything from sales pitches to product training to overseas factory meetings,” explained Michael Gottschalk, founder and CEO of Blu Bathworks. “To keep projects moving forward while juggling our busy travel schedules, we need open lines of communication and organization. Also any smartphone we use must have an operating system that is compatible with our office’s Mac desktop computing environment too.”


BlackBerry was the only solution that could meet Blu Bathworks’ collaboration, productivity and security needs. The company opted to equip its office with new BlackBerry Z30 devices running BlackBerry 10 and BlackBerry Link software.


  • Improved employee communications
  • Compatibility with a range of technologies
  • Extended battery life
  • Secure and encrypted communications
  • Productivity-enhancing apps