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BNP Paribas

Le commercial peut donc gérer l’intégralité du processus, de la proposition au contrat, à partir de son smartphone BlackBerry.
Francois-Regis Martin directeur marketing adjoint de BPLG
  • Secteur: Finance/Insurance
  • Région: EMEA
  • Taille de l’entreprise: Medium
  • Solution: BlackBerry® Enterprise Server
Full Story


  • In a highly competitive market, there was a lot of pressure on the sales reps to respond quickly and efficiently to customers.
  • The existing system did not provide real time data, and the reps had to return to the office to synchronise their PDAs
  • The company needed to provide secure connectivity to information for their reps to be more productive whilst out of the office.


  • Using the BlackBerry® solution to access real-time data and corporate applications.
  • Roll-out of BlackBerry smartphones to all sales reps.
  • Re-writing and updating existing applications for use on BlackBerry smartphones.


  • BlackBerry smartphones keep reps connected 24/7.
  • Using the BlackBerry solution enhanced their corporate image with fast and efficient response times.
  • The IT department can administer the BlackBerry solution with easy integration with their corporate applications.