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Breakaway Tours

Our BlackBerry smartphones are our lifelines. Thanks to the BlackBerry solution, we have improved our ability to communicate around the clock and we've built a stronger connection with our target market.
Brad MacLellan Operations Manager
  • Industry: Other
  • Region: North America
  • Company Size: Small
  • Solution: BlackBerry® Enterprise Server; BlackBerry® Messenger (BBM™); Twitter® for BlackBerry® smartphones; Facebook® for BlackBerry® smartphones; foursquare®
Full Story


Leading students on trips across the country and around the world can be a logistical challenge. For Breakaway Tours, it’s essential that reps stay on top of communications and manage operations no matter where travel is taking place so that trips are conducted efficiently and safely.


Breakaway Tours recognized the opportunity to use the convenience of mobile technology to improve communication with their clients and deployed 23 BlackBerry smartphones to their sales staff. To connect its local travel specialists with office staff and student recruits, Breakaway Tours stocks 60 additional BlackBerry smartphones. The devices are given to ground representatives who coordinate the trips at the vacation destination – an approach that has dramatically improved communication and efficiency since coordinating tours requires the precise exchange of information.


  • Improved communication with people around the world
  • Greater efficiency in driving sales
  • Protected data so information isn’t lost
  • Ability to connect with target markets using latest technology