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Royal British Legion

The BlackBerry solution has helped to increase the frequency with which we can keep our social media channels up to date. This means we can engage with and grow our younger generation of followers and expand our whole online community. Put simply, it’s a win-win because the more active and visible we are through social media, the more online followers and members we are able to attract.
Alisha Chapman public relations officer, The Royal British Legion
  • Industry: Other
  • Region: EMEA
  • Company Size: Large
  • Solution: Mobile social networking
Full Story

Challenge

  • In trying to reach a younger audience, The Royal British Legion needed a way to manage its’ social media activity and keep its’ fans and followers up to date
  • The charity’s avatar, Poppy Legion, travels the country and the organisation was looking for a way to conduct its’ PR activities while on the move

Solution

  • BlackBerry® smartphones
  • BlackBerry® App World™
  • Facebook® for BlackBerry
  • Twitter® for BlackBerry

Benefits

  • The BlackBerry® solution has given The Royal British Legion the capability of updating its’ social network activity from the field, also making it more “interactive” through use of photography and video
  • Through being able to provide more frequent updates, the charity has been able to attract key demographic groups and appeal to new communities
  • The BlackBerry solution has made The Royal British Legion more resourceful and has helped to accelerate the pace at which it can discover new case studies