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California Burrito

The BlackBerry smartphone has become our most powerful communications tool. Without it, it would be impossible to react quickly enough to the rapidly changing conditions in our business.
Jordan Metzner Business Development Manager
  • Industry: Retail/Wholesale
  • Region: Latin America
  • Company Size: Medium
  • Solution: Documents To Go® for BlackBerry smartphones, BlackBerry Messenger, Windows Live™ Messenger
Full Story

Challenge

  • California Burrito Co. opened five new fast food restaurants in one year. The management team needed to improve its efficiency to keep up with the increased workload.

  • The executives of California Burrito Co. had to visit all of the restaurant locations and wanted a better way to manage ongoing communications with a larger group of vendors, customers and staff.

  • The management team needed a mobile solution that would allow them to manage the daily operations of all restaurants.

Solution

California Burrito Co. decided to equip its management staff with BlackBerry® smartphones to facilitate running the day-to-day operations for every restaurant. In addition to using the voice, email and BlackBerry® Messenger functions of the BlackBerry smartphone, California Burrito Co. executives also create, view or edit files from Microsoft® Office programs.

Benefits

  • Mobile access to important business-related documents
  • Mobile authorization of purchases
  • Inventory control while on the road
  • Easy management of financial records
  • Marketing through social networks