Cellular Italia S.p.A

Industry: Retail/Wholesale
Region: EMEA
Company Size: Large
Solution: Mobile data collection

“With the adoption of BlackBerry smartphones we have a flow of constantly updated information from the entire national territory.”

Marco Azzolini Manager of IT systems, Cellular Italia

Full Story

Challenge

Cellular Italia sells accessories for audio notebooks and telephony equipment through large retail distribution groups
Employees have to travel to each point of sale to photograph and check shelf placement and product accessibility, which could take up to a full day and caused a delay in the review process
A lack of mobile server access meant images were occasionally lost and work had to be repeated, which needed to be prevented

Employees use their BlackBerry smartphones to take photographs and then upload them directly to the company server, ensuring records are accessible instantly and never lost
Staff who monitor shelf placement save time, as do staff who work on monitoring the image database, greatly improving overall resourcing efficiency
Van drivers with BlackBerry smartphones can now deliver new stock and monitor store shelves at the same time, resulting in increased company-wide efficiency
The BlackBerry® solution includes an integrated immediate reporting system, saving time and resources
Cellular Italia is so pleased with the BlackBerry solution they are currently considering the possibility of collecting orders directly through BlackBerry smartphones
Employees need only one week of training to begin working with the BlackBerry solution