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Cellular Italia S.p.A

With the adoption of BlackBerry smartphones we have a flow of constantly updated information from the entire national territory.
Marco Azzolini Manager of IT systems, Cellular Italia
  • Industry: Retail/Wholesale
  • Region: EMEA
  • Company Size: Large
  • Solution: Mobile data collection
Full Story

Challenge

  • Cellular Italia sells accessories for audio notebooks and telephony equipment through large retail distribution groups
  • Employees have to travel to each point of sale to photograph and check shelf placement and product accessibility, which could take up to a full day and caused a delay in the review process
  • A lack of mobile server access meant images were occasionally lost and work had to be repeated, which needed to be prevented

Solution

  • BlackBerry® smartphones
  • TechMobile Storeview application for mobile administration

Benefits

  • Employees use their BlackBerry smartphones to take photographs and then upload them directly to the company server, ensuring records are accessible instantly and never lost
  • Staff who monitor shelf placement save time, as do staff who work on monitoring the image database, greatly improving overall resourcing efficiency
  • Van drivers with BlackBerry smartphones can now deliver new stock and monitor store shelves at the same time, resulting in increased company-wide efficiency
  • The BlackBerry® solution includes an integrated immediate reporting system, saving time and resources
  • Cellular Italia is so pleased with the BlackBerry solution they are currently considering the possibility of collecting orders directly through BlackBerry smartphones
  • Employees need only one week of training to begin working with the BlackBerry solution