Cetursa Sierra Nevada

Industry: Other
Region: EMEA
Company Size: Medium
Solution:

“We decided to make a commitment to the new communication opportunities offered by BlackBerry smartphone applications”

Javier Sanchez Cabello Head of Technological Innovation, Cetursa Sierra Nevada

Full Story

Challenge

Cetursa Sierra Nevada wanted to enable mobile access to slope status and weather conditions, ensuring that skiers and snowboarders would have constant access to information for recreation and safety
To keep up with the interests of fashionable and affluent clients, Cetursa wanted to reflect the latest trends in communication technology and handheld information access
Any new communication solution had to add value to Cetursa, providing something beyond the website and the resort, and creating a new experience on the slopes

BlackBerry® smartphones
BlackBerry® Enterprise Server
Sierra Nevada mobile data access application for BlackBerry® designed by Neosistic

In 2009/2010 more than 34,000 resort clients downloaded the Sierra Nevada application for their BlackBerry smartphones to help plan their trips
The application was accessed 416,000 times, an average of 12 times per user, proving its continued usefulness to clients
App-users gain the added value of being able to register their ski lift passes via the application before arriving at the slopes
The successful application reinforces Cetursa’s reputation for being at the forefront of technology applied to customer service