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Cetursa Sierra Nevada

We decided to make a commitment to the new communication opportunities offered by BlackBerry smartphone applications
Javier Sanchez Cabello Head of Technological Innovation, Cetursa Sierra Nevada
  • Industry: Other
  • Region: EMEA
  • Company Size: Medium
  • Solution:
Full Story

Challenge

  • Cetursa Sierra Nevada wanted to enable mobile access to slope status and weather conditions, ensuring that skiers and snowboarders would have constant access to information for recreation and safety
  • To keep up with the interests of fashionable and affluent clients, Cetursa wanted to reflect the latest trends in communication technology and handheld information access
  • Any new communication solution had to add value to Cetursa, providing something beyond the website and the resort, and creating a new experience on the slopes

Solution

  • BlackBerry® smartphones
  • BlackBerry® Enterprise Server
  • Sierra Nevada mobile data access application for BlackBerry® designed by Neosistic

Benefits

  • In 2009/2010 more than 34,000 resort clients downloaded the Sierra Nevada application for their BlackBerry smartphones to help plan their trips
  • The application was accessed 416,000 times, an average of 12 times per user, proving its continued usefulness to clients
  • App-users gain the added value of being able to register their ski lift passes via the application before arriving at the slopes
  • The successful application reinforces Cetursa’s reputation for being at the forefront of technology applied to customer service