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CGA Waterwings

We’re able to operate efficiently thanks to the BlackBerry solution. The money we save is money we put back into jobs and activities for the community
Rita Strydom member of the Executive Committee, Central Gauteng Aquatics (CGA)
  • Industry: Other
  • Region: EMEA
  • Company Size: Small
  • Solution: BlackBerry® Messenger (BBM™)
Full Story


  • CGA was looking for an efficient and cost-effective way to improve communications with swimming instructors at the pool
  • Many instructors don’t have internet connected PCs so CGA needed an alternative and as BlackBerry® smartphones are popular in South Africa due to the BlackBerry® Messenger (BBM™) feature and their affordability, CGA wanted a BlackBerry smartphone-friendly solutio


  • BlackBerry® smartphones
  • BlackBerry® Messenger (BBM™)
  • Facebook for BlackBerry


  • The solution became very popular with the swimmers as well as the instructors as the CGA team can use BBM and Facebook to keep in touch with the swimmers
  • The use of the BlackBerry® solution has improved attendance at swimming events as using BBM to send the swimming schedule reduces the risk of swimmers being unexpectedly absent
  • The solution is cost-effective as it saves CGA money by not sending schedules in the post
  • Above all, the BlackBerry solution has contributed to community development as the money saved by the solution is reinvested into the area