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Claris Lifesciences

The BlackBerry solution offers a very effective way for us to transmit corporate data. We've noticed an improvement in workflow processes, easier access to customer information by the sales team, and now that executives are always connected to their teams by way of the devices, we have also noticed a more efficient approval process.
Roopesh Madan Vice President of Information Technology
  • Industry: Healthcare/Life Sciences
  • Region: Asia Pacific
  • Company Size: Large
  • Solution: BlackBerry Enterprise Server, Sales Planning and Achievements (SPA) app by iCubix Infotech
Full Story

Challenge

Claris Lifesciences has a mobile sales force and executive team that interacts with medical professionals, doctors and surgeons on a daily basis, discussing solutions and promoting sterile injectable products for hospital use. Sales personnel meet with about 10 physicians per day and commonly see the same doctors multiple times each month. The sales force needed a way to keep track of these visits, to manage important customer and supply chain partner interactions – such as leads, products discussed, hospital needs and any urgent follow-up items.

Solution

Claris Lifesciences’ IT department integrated the BlackBerry® Enterprise Server with the MDaemon® messaging server and deployed 350 BlackBerry® smartphones to their sales teams and executives. To also help connect the BlackBerry smartphones with their CRM system, Claris Lifesciences worked with iCubix Infotech to develop a hosted sales force automation app called Sales Planning & Achievements (SPA).

Benefits

  • Able to remotely access CRM tools
  • Helps improve workflows and approvals
  • More competitive company image