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Conad del Tirreno

Adopting the BlackBerry solution has enabled Conad del Tirreno to speed up company procedures related to competitive price tracking, reduce the company's response time to market trends and therefore ensure increased competitiveness.
Maurizio Barsacchi ICT Manager, Conad del Tirreno
  • Industry: Retail/Wholesale
  • Region: EMEA
  • Company Size: Medium
  • Solution: Real-time access to business-critical data
Full Story


  • Conad del Tirreno needed improve the efficiency of its communications in order to keep up with the fast changing pace of the Italian food retail industry and retain its competitive edge
  • The management of Conad Tirreno needed a mobile communications solution to provide them with access to company information that would enable mobile working
  • Improvement goals centered on efficiency and increased mobility, so Conad del Tirreno required a solution that was reliable, fast, easy to use, and secure enough to store and exchange company information


  • BlackBerry® smartphones
  • BlackBerry® Enterprise solution
  • Softec price tracker and sales strategies application


  • Blackberry smartphones equipped with a Softec price tracker application make price comparison available real-time online. This allows the company to respond rapidly to competition and market trends, delivering increased value to customers and enabling a more effective management of company processes
  • The BlackBerry Enterprise Solution integrates directly with the company’s existing email infrastructure and calendars, and enables mobile workers to stay up to date and provide the office with real-time updates including sensitive data
  • The sector sales assistants who currently use BlackBerry smartphones are a third faster on projects, marking significant increases in management efficiency