“BlackBerry Messenger has made us more efficient and productive. It’s also enabled us to increase our sales and our market awareness. It offers a great platform for customer feedback and customer service. ”Nathen Furlong founder, Desert Chill
- Industry: Retail/Wholesale
- Region: EMEA
- Company Size: Small
- Solution: BlackBerry solutions for entrepreneurs
- Desert Chill is a small family-run ice cream business that needed an effective means of communicating with customers across a wide area of the United Arab Emirates (UAE).
- Desert Chill needs to be able to promote its products and catering services for children’s birthday parties and corporate functions and rapidly grow the business in the coming 18 months.
- The company needed one communications solution to drive three key business requirements: customer service, route optimisation and marketing & PR initiatives.
- BlackBerry® smartphones
- BlackBerry® Messenger(BBM™)
- Facebook® for BlackBerry
- Twitter® for BlackBerry
- Increased exposure of the Desert Chill brand and is enabling the company to penetrate new areas within the UAE.
- Driving a more open dialogue with customers. The BlackBerry® solution has given Desert Chill an effective platform enabling improved customer feedback and customer service.
- Desert Chill now has 500 customers using BlackBerry® Messenger (BBM™) and is aiming to double its customer base by the end of 2011. It is receiving 5-10 new customer requests a day and is able to provide its customer base through frequent mobile updates to social networking sites.