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Desert Chill

BlackBerry Messenger has made us more efficient and productive. It’s also enabled us to increase our sales and our market awareness. It offers a great platform for customer feedback and customer service.
Nathen Furlong founder, Desert Chill
  • Industry: Retail/Wholesale
  • Region: EMEA
  • Company Size: Small
  • Solution: BlackBerry solutions for entrepreneurs


  • Desert Chill is a small family-run ice cream business that needed an effective means of communicating with customers across a wide area of the United Arab Emirates (UAE).
  • Desert Chill needs to be able to promote its products and catering services for children’s birthday parties and corporate functions and rapidly grow the business in the coming 18 months.
  • The company needed one communications solution to drive three key business requirements: customer service, route optimisation and marketing & PR initiatives.


  • BlackBerry® smartphones
  • BlackBerry® Messenger(BBM™)
  • Facebook® for BlackBerry
  • Twitter® for BlackBerry


  • Increased exposure of the Desert Chill brand and is enabling the company to penetrate new areas within the UAE.
  • Driving a more open dialogue with customers. The BlackBerry® solution has given Desert Chill an effective platform enabling improved customer feedback and customer service.
  • Desert Chill now has 500 customers using BlackBerry® Messenger (BBM™) and is aiming to double its customer base by the end of 2011. It is receiving 5-10 new customer requests a day and is able to provide its customer base through frequent mobile updates to social networking sites.