“BlackBerry Messenger has made us more efficient and productive. It’s also enabled us to increase our sales and our market awareness. It offers a great platform for customer feedback and customer service. ”
Desert Chill is a small family-run ice cream business that needed an effective means of communicating with customers across a wide area of the United Arab Emirates (UAE).
Desert Chill needs to be able to promote its products and catering services for children’s birthday parties and corporate functions and rapidly grow the business in the coming 18 months.
The company needed one communications solution to drive three key business requirements: customer service, route optimisation and marketing & PR initiatives.
Facebook® for BlackBerry
Twitter® for BlackBerry
Increased exposure of the Desert Chill brand and is enabling the company to penetrate new areas within the UAE.
Driving a more open dialogue with customers. The BlackBerry® solution has given Desert Chill an effective platform enabling improved customer feedback and customer service.
Desert Chill now has 500 customers using BlackBerry® Messenger (BBM™) and is aiming to double its customer base by the end of 2011. It is receiving 5-10 new customer requests a day and is able to provide its customer base through frequent mobile updates to social networking sites.