“With the DIRECTV Móvil application, we have more ways for our customers to communicate with us, which means happier customers and it gives us the opportunity to drive our sales.”Francisco Ruiz Luque Customer Experience Director
- Industry: Other
- Region: Latin America
- Company Size: Large
- Solution: BlackBerry® smartphones, BlackBerry® PlayBook™ tablets and DIRECTV™ Móvil Application
DIRECTV sought to enhance how it interacted with customers in Argentina to improve customer experience and generate further sales opportunities. The company needed an innovative solution that allowed customers to manage their account remotely, access TV programming and request new products. The solution needed to provide easy, direct customer communication in order to deliver quality service.
DIRECTV created a custom application called DIRECTV™ Móvil, designed to offer subscribers in Argentina access to DIRECTV services from their smartphones and tablets, including BlackBerry smartphones – with operating system 5.0 and above – and BlackBerry PlayBook tablets. The latest release of DIRECTV Móvil also runs on BlackBerry PlayBook tablets, allowing users to record their favorite TV shows even when away from home, browse through movies and view trailers.
- Better customer experience
- Customers can access their DIRECTV account remotely
- Customers can view programming guide and record TV programs remotely