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Miguel Ángel González Doval

BlackBerry Messenger was quite important on the trip. It's really effective when you're abroad because SMS while roaming can be very expensive.
Miguel Angel Gonzalez Doval Creator of www.caminandoporsudafrica.blogspot.com
  • Industry: Other
  • Region: EMEA
  • Company Size: Small
  • Solution: BlackBerry® smartphone
Full Story

Challenge

  • For the month-long football World Cup in South Africa, Miguel Ángel González Doval and his friends needed mobile technology to guarantee secure, reliable contact with the office back in Spain
  • González and his fellow travelers wanted an easy way to keep their personal World Cup blog updated, without carrying laptops and having to find internet cafes
  • The group wanted to share news with friends and family at home, as well as keep in contact with each other while in South Africa, while avoiding high roaming fees
  • The group needed to keep up with event times and locations while on the move, so they could coordinate their schedule

Solution

  • BlackBerry® smartphone
  • BlackBerry® Messenger
  • Facebook® for BlackBerry
  • Twitter® for BlackBerry

Benefits

  • BlackBerry smartphones provided constant mobile contact with the office, meaning González and his friends saw their team win the World Cup, while still being available for work
  • The travel blog was updated almost 200 times from all over South Africa, via emails from the BlackBerry® solution
  • People from 105 cities worldwide followed González and his friends’ adventures on the blog – a total of 3,000 visitors attracted to the spontaneity and frequency of posts from the BlackBerry smartphone
  • González and his friends communicated with each other and with family at home, without incurring high roaming charges, using BlackBerry Messenger, BBMTM and social network updates via Facebook® and Twitter® for BlackBerry
  • World Cup-related applications from BlackBerry App WorldTM allowed the group to check event times, locations and results on their BlackBerry smartphones