Miguel Ángel González Doval

Industry: Other
Region: EMEA
Company Size: Small
Solution: BlackBerry® smartphone

“BlackBerry Messenger was quite important on the trip. It's really effective when you're abroad because SMS while roaming can be very expensive.”

Miguel Angel Gonzalez Doval Creator of www.caminandoporsudafrica.blogspot.com

Full Story

Challenge

For the month-long football World Cup in South Africa, Miguel Ángel González Doval and his friends needed mobile technology to guarantee secure, reliable contact with the office back in Spain
González and his fellow travelers wanted an easy way to keep their personal World Cup blog updated, without carrying laptops and having to find internet cafes
The group wanted to share news with friends and family at home, as well as keep in contact with each other while in South Africa, while avoiding high roaming fees
The group needed to keep up with event times and locations while on the move, so they could coordinate their schedule

BlackBerry smartphones provided constant mobile contact with the office, meaning González and his friends saw their team win the World Cup, while still being available for work
The travel blog was updated almost 200 times from all over South Africa, via emails from the BlackBerry® solution
People from 105 cities worldwide followed González and his friends’ adventures on the blog – a total of 3,000 visitors attracted to the spontaneity and frequency of posts from the BlackBerry smartphone
González and his friends communicated with each other and with family at home, without incurring high roaming charges, using BlackBerry Messenger, BBMTM and social network updates via Facebook® and Twitter® for BlackBerry
World Cup-related applications from BlackBerry App WorldTM allowed the group to check event times, locations and results on their BlackBerry smartphones