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Editorial Vértice

The team has improved its performance when providing information, because they can now give exact details on what is happening to each of the customer's orders.
Jose Diego Sanchez Head of Mobility, Editorial Vertice
  • Industry: Other
  • Region: EMEA
  • Company Size: Small
  • Solution: Mobile data application
Full Story


  • All orders were stored centrally so salespeople always returned to the office to log new orders and to answer any client requests, which compromised productivity and customer service
  • Orders were recorded in two steps and separately sourced to warehouses, creating the possibility of unforeseen backorder delays
  • Without a real-time mobile database to aggregate inventory and orders, salespeople were forced into an unsatisfactory, reactionary model for customer service where customers alerted Editorial Vértice to delays and employees performed retrospective tracks on inventory


  • BlackBerry® smartphones
  • ARI Business Solutions mobile data application


  • Customer orders are processed quickly with minimal delay and Editorial Vértice calculated yearly savings of €16,000 thanks to the BlackBerry® solution
  • The BlackBerry smarphones improved Editorial Vértice's relationships with customers, as salespeople can use their ARI mobile application to instantly access information to answer client questions and track inventory, increasing speed and reliability
  • Salespeople now spend 75% less time making follow-up calls to customers, which amounts to 27.5 hours of work every month that employees may now spend traveling to visit customers or developing higher quality sales pitches