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Using BlackBerry for social media has enabled me to increase Fishfayce' exposure, via Facebook, Twitter and, of course, BlackBerry Messenger
Zeina Abdalla Fishfayce
  • Industry: Other
  • Region: EMEA
  • Company Size: Small
  • Solution: BlackBerry solutions for entrepreneurs


  • Entrepreneur aiming at sales and marketing through social media across a wide area of the United Arab Emirates (UAE)
  • Fishfayce needs to be able to promote its products and services for parties and corporate functions and rapidly grow the business in the coming 18 months
  • The company needed one communications solution to drive three key business requirements: customer service, communications and marketing & PR initiatives


  • BlackBerry® Smartphones
  • BlackBerry® Messenger™ (BBM™)
  • Facebook® for BlackBerry®
  • Twitter® for BlackBerry®


  • Increased exposure of the Fishfayce brand and is enabling the company to penetrate new areas within the UAE
  • Updating information real-time on Facebook, Twitter and BBM Groups
  • Growth and expansion is enabled due to accessibility in new regions with BlackBerry technology supporting social media