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Grain Farmers of Ontario

We expect this BlackBerry application, SellSmart, will be a game-changer for our members by providing them with near real-time updates on market prices at the local level, giving them a stronger negotiating position.
Erin Fletcher Manager of Public Affairs and Communications
  • Industry: Other
  • Region: North America
  • Company Size: Small
  • Solution: SellSmart, custom application from FloatPoint Media Inc., BlackBerry® Enterprise Server
Full Story


Grain Farmers of Ontario (GFO) was looking for an affordable way to provide its members with near real-time updates on the price of grain. Since grain prices fluctuate throughout the day, the organization was looking for a way to alert Ontario farmers about optimum price points and periods.


GFO teamed up with FloatPoint Media Inc. to design a free custom mobile application called SellSmart. The application provides commodity pricing to Ontario farmers on their BlackBerry® smartphone. In near real-time, GFO members can assess pricing information and set pricing alerts.


  • Improved communication and knowledge-sharing with members
  • Ability for members to receive pricing updates and alerts in near real-time
  • An expected increase in competition due to more market transparency
  • A platform for future applications that will help Ontario farmers