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“We expect this BlackBerry application, SellSmart, will be a game-changer for our members by providing them with near real-time updates on market prices at the local level, giving them a stronger negotiating position.”Erin Fletcher Manager of Public Affairs and Communications
Grain Farmers of Ontario (GFO) was looking for an affordable way to provide its members with near real-time updates on the price of grain. Since grain prices fluctuate throughout the day, the organization was looking for a way to alert Ontario farmers about optimum price points and periods.
GFO teamed up with FloatPoint Media Inc. to design a free custom mobile application called SellSmart. The application provides commodity pricing to Ontario farmers on their BlackBerry® smartphone. In near real-time, GFO members can assess pricing information and set pricing alerts.