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Homestead Park
“We no longer have to ask ‘did you read the email?’ With BlackBerry Messenger, it’s a lot quicker, more efficient and there’s no cost involved or additional fees.”Zaheer Khan secretary, Residents and Ratepayers Association, Homestead Park
- Industry: Other
- Region: EMEA
- Company Size: Small
- Solution: BlackBerry Messenger for collaboration and communication
Challenge
- Homestead Park is a residential community of 200 homes and when it was faced with an environmental problem it needed a fast way to keep residents informed as to how the Association was tackling the problem
- As a volunteer-run non-profit organisation, the Association needed a cost-effective and convenient way of mobilising volunteers to solve the problem
Solution
- BlackBerry® Smartphones
- BlackBerry® Messenger (BBM™)
Benefits
- As many of the residents were already BlackBerry smartphone users, the Association used BBM for instant communication, enabling it to rapidly mobilise its members
- Using existing smartphones meant that there was no additional cost to running the campaign
- The Association has now become a benchmark for community involvement
- Homestead Park is now experimenting with other features of BBM which it feels will help its organisation such as Group Lists and Group Calendar
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