IDEA Books

“Thanks in large part to BlackBerry the two of us are able to run a business that 10 years ago would have required a staff of eight”

David Owen IDEA Books

Full Story

Challenge

IDEA Books sells a range of vintage and unique books through third-party outlets and needed a solution to help it to quickly track and turnover books in a streamlined way
It wanted to communicate quickly and easily with suppliers and match buyers with books they might be interested in
The company needed a solution that allowed it to communicate quickly with its customers and expand its customer base

The BlackBerry® solution allows IDEA Books to easily contact suppliers by email so books can be purchased quickly and ahead of competitors
Using the BlackBerry web browser, IDEA Books can now check competitively priced books and confidently negotiate prices
BlackBerry Messenger has helped IDEA Books seek new customers and has become a vital part of customer relations for the company
It uses the Twitter for BlackBerry app to keep customers and followers abreast of its activities and to accumulate more information about its books