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IDEA Books

Thanks in large part to BlackBerry the two of us are able to run a business that 10 years ago would have required a staff of eight
David Owen IDEA Books
  • Industry: Retail/Wholesale
  • Region: EMEA
  • Company Size: Small
  • Solution: Mobile Communications
Full Story


  • IDEA Books sells a range of vintage and unique books through third-party outlets and needed a solution to help it to quickly track and turnover books in a streamlined way
  • It wanted to communicate quickly and easily with suppliers and match buyers with books they might be interested in
  • The company needed a solution that allowed it to communicate quickly with its customers and expand its customer base


  • BlackBerry® smartphone
  • BlackBerry® Messenger (BBM™)
  • Twitter® for BlackBerry®


  • The BlackBerry® solution allows IDEA Books to easily contact suppliers by email so books can be purchased quickly and ahead of competitors
  • Using the BlackBerry web browser, IDEA Books can now check competitively priced books and confidently negotiate prices
  • BlackBerry Messenger has helped IDEA Books seek new customers and has become a vital part of customer relations for the company
  • It uses the Twitter for BlackBerry app to keep customers and followers abreast of its activities and to accumulate more information about its books