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Jakaranda and Louis Botha Children's Homes

We use BBM to talk among ourselves; it has practically replaced making phone calls.
Ancha Smuts marketing manager, Jakaranda and Louis Botha Children's Homes
  • Industry: Other
  • Region: EMEA
  • Company Size: Medium
  • Solution: Efficient mobile communications
Full Story


  • The marketing team for Jakaranda and Louis Botha Children's Homes was hampered its communications system - office landlines didn't always work and the internet access was patchy
  • The team was also using personal mobiles to keep in touch while out of the office, and had to return to the office to use the internet, a system that was expensive and inefficient


  • BlackBerry® smartphones
  • BlackBerry® Messenger (BBM™)


  • Using BlackBerry smartphones has increased the team's efficiency as employees can respond to emails wherever they are and can now travel and visit clients more
  • The solution has been highly cost-effective, as BBM enables the employees to save on phone calls
  • The team hopes to build on the success of the solution by using social media to raise awareness of the cause without increasing communication costs, for example using Facebook to post live updates of events