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Jindal Steel & Power

BlackBerry smartphones are very practical and have helped increase the productivity of the sales team using them. Sales executives can now respond to requests almost instantaneously and less time is now wasted when they are on the road.
A.K. Gupta Assistant General Manager for Corporate IT
  • Industry: Manufacturing/Technology
  • Region: Asia Pacific
  • Company Size: Large
  • Solution: BlackBerry® Enterprise Server
Full Story


Jindal Steel & Power Ltd. (Jindal) is a private steel producer in India, with annual revenue of over $2 billion. The company’s sales personnel traveled frequently across the country to visit potential customers but were unable to access and update office systems and databases while away. To manage paperwork, they handwrote their notes. When they returned to the office, they manually inputted the information into their computers.

Not only was this time consuming, but it also caused time-lags between when the sales representatives received and recorded client information and when they entered it into the company system back at the office. The delays put the company at risk of inaccuracies caused by human error and/or misinterpretation of data.


Jindal equipped 200 sales staff with BlackBerry® smartphones in order to view emails, retrieve customer information and respond to inquiries while away from the office. To assist, the company integrated a custom application by BlackBerry® Alliance Member, Indience InfoSystems Pvt. Ltd. The custom application is designed so that the company’s sales team can enter data after a client meeting and the information is then synchronized between the BlackBerry smartphone and the company’s central IT system. The Sales staff no longer has to wait until they are back in the office to input the data from a meeting.


  • Helped improve productivity
  • Faster response times to customers
  • Quicker approval process