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La Caixa

We chose the BlackBerry platform as a strategy for launching B2C mobile banking because we knew it was one of the most popular smartphones among our clients.
Iván Miguel Fernández head of mobile banking, La Caixa
  • Industry: Finance/Insurance
  • Region: EMEA
  • Company Size: Large
  • Solution: Mobile banking for financial and non-financial operations

Challenge

  • La Caixa wanted to maximise the potential of its customers’ devices for mobile banking as well as encourage customers to use mobile banking
  • La Caixa wanted to be Spain’s most innovative bank and needed services that would reflect this
  • It wanted to keep up with the latest developments in mobile technology and ensure it is one of Spain’s leading financial institutions in terms of application development

Solution

  • BlackBerry® PlayBook™
  • BlackBerry® smartphones

Benefits

  • Thanks to the apps created for the BlackBerry® solution, La Caixa has become one of Spain’s most innovative banks
  • The customers appreciate the apps and like being able to easily manage their accounts and other issues via their BlackBerry smartphones
  • The changing BlackBerry smartphone models enable La Caixa to innovate and use the device’s individual capacities to improve their applications
  • La Caixa has had such success with applications on BlackBerry smartphones that it is now looking at developing an application for the BlackBerry PlayBook