Northern & Shell - US

“The demographic overlap between the consumption of the media and the sharing is helping downloads of our apps to grow organically, and it’s been strongest on BlackBerry.”

Geoff Marsh Online editor at Express Newspapers, Northern & Shell

Industry: Other
Region: EMEA
Company Size: Large
Solution: BlackBerry apps with BlackBerry Messenger

Full Story

Challenge

Northern & Shell needed digital ways to engage with its customers and increase its audience
Due to the digitisation of the publishing industry, the company needed to make its content available on smartphones and tablets including BlackBerry® devices
Northern & Shell wanted to increase circulation of its content by encouraging readers to share it using social media

Solution

BlackBerry® smartphones
BlackBerry® apps
BlackBerry® Messenger (BBM™)

Benefits

The solution, co-developed with Mippin, a member of the BlackBerry® Alliance Program, is responsible for 65 per cent of all of the company’s app downloads
The solution saves time and enables to the company to focus on writing content
The company has seen an increase in the circulation of its content with 450,000 downloads in 6 months, 5 times more downloads than iOS devices and 10 times more downloads than Android devices