PROMOECUADOR S.A.

Challenge

• Promotions del Ecuador PROMOECUADOR S.A. (PROMOECUADOR) spotted a new market opportunity in the trade marketing business to help companies monitor, assess and track promotional activities in retail stores. But to enter into this line of business, they needed to be competitive and offer a differentiated service.

Solution

PROMOECUADOR deployed Geo Dynamic Mobile, an application from BlackBerry® Alliance Member Location World. The application, designed for use with a BlackBerry® smartphone, is a customized mobile solution for trade marketing that integrates GPS capabilities. They also use the BlackBerry smartphone’s built-in camera to take pictures of the location and product display.