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Royal College of Art

The support of an industry partner like Research In Motion with BlackBerry gives a real-life aspect and perspective to the projects.
Rama Gheerawo Deputy Director, Helen Hamlyn Centre for Design, RCA
  • Industry: Other
  • Region: EMEA
  • Company Size: Medium
  • Solution: Theme-based design Awards

Challenge

  • The Helen Hamlyn Centre for Design is the longest running research centre at the RCA, looking at how design can improve life for people
  • Designers have become more socially conscious, and through the advances in digital technology, are using it to embrace the functionality and style of their designs.
  • Research In Motion (RIM) has been supporting the Helen Hamlyn Centre for Design for over seven years, providing guidance, mentoring and access to the latest technology for the students

Solution

  • The Industrial Design team at RIM have been collaborating with RCA for over 7 years. Each year a 12 month project supports research associates and students teams to contribute their ideas against a theme. The themes are typically a convergence between a design and social challenge.
  • In 2012 five student teams worked for a month on the theme “Belonging and Becoming” using the BlackBerry PlayBook to help integrate older people into their communities.
  • The research results were celebrated at an exhibition during the Helen Hamlyn Design Awards in June

Benefits

  • The winning student project for 2012 was Land Care, which looked at ways to help turn old people’s homes into more exciting and vibrant places to live and work
  • This continues to highlight RIM’s focus and dedication to design and innovation in universities to help mentor the influencers of tomorrow