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RCS MediaGroup

This is a new business model that directly monetises content just like for the printed press, but without having to rely only on advertising
Federico Vittadello head of mobile and on line VAS, RCS Digital
  • Industry: Other
  • Region: EMEA
  • Company Size: Large
  • Solution: Remote data access
Full Story

Challenge

  • RCS wanted to attract new readers to its services by tapping into the rapidly expanding smartphone market
  • The company wanted to target an audience that is often in time-intensive management positions
  • The solution needed to be intuitive and highly customisable by users and provide rapid and accurate access to content

Solution

  • BlackBerry® Smartphones
  • Corriere della Sera application by Softec
  • Gazzetta dello Sport application by Softec

Benefits

  • The BlackBerry® solution has enabled RCS to develop and implement a new business strategy using a subscription model which has improved the visibility and image of the company. It is the first publisher to have offered its publications in a mobile mode at a global level
  • The popularity of the applications has helped increase the circulation of its newspapers, enabling RCS to increase its advertising sales