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Rock 101

Thanks to our BlackBerry smartphone app, Rock 101 is attracting new listeners and expanding our audience in our core demographic. The interaction with our listerners is much closer and better than ever.
Jose Carlos Martinez Partner, Rock 101
  • Industry: Other
  • Region: Latin America
  • Company Size: Small
  • Solution: Rock 101 by TR3SCO™
Full Story

Challenge

  • Rock 101 transformed itself from a traditional FM radio broadcast into an Internet radio station. But this restricted their audience to having to be in front of a computer and connected to the Internet
  • Management also felt that mobilizing their programming for wireless devices could be a key to greater success, giving them access to a wider audience of people listening to radio while on the move
  • The station wanted to appeal to the growing, young, tech-savvy radio audience that increasingly relied on mobile devices to listen to its favourite music

Solution

Rock 101 deployed a mobile application for BlackBerry® smartphones developed by TR3SCO™, a BlackBerry® Alliance Member. Listeners can download the Rock 101 app from BlackBerry App World™ storefront.

Benefits

  • Helped meet the needs of users for mobile radio content
  • Helped the station expand its base of listeners
  • Helped to attract new advertising revenue
  • Helped inspire more audience interaction through social networks