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As a brand new product on the market, it is crucial that we build critical mass as quickly as possible. Being BBM-connected will help us do this because if one student with a BlackBerry starts using Wordbook there’s a very good chance he or she will suggest to friends that they get them too, so they can study together.
Philip Reynolds co-founder, SmartStudy
  • Industry: Education
  • Region: EMEA
  • Company Size: Small
  • Solution: BlackBerry® Messenger (BBM™) Connected Application
Full Story


  • SmartStudy is a British start-up that is developing mobile study aids for GCSE students
  • Due to varying terminology and examples from examining boards, SmartStudy needed to develop an app that was tailored to their specific subject as chosen by the school
  • The mobile app needed to allow students to access social networks in a way that would help them to study with their peers while using exam terminology


  • Wordbooks for BlackBerry®
  • BlackBerry® Messenger (BBM™) Connected Application


  • SmartStudy developed its Wordbooks app using BlackBerry® WebWorks, which meant it could be developed quickly and can connect to BlackBerry Messenger
  • Students rate the app highly for its ease of use and suitability to their study style
  • The content of the app can be updated seamlessly using the BlackBerry® platform and provides feedback on the students’ behaviour, allowing SmartStudy adapt the content accordingly
  • The integration of BlackBerry Messenger into the app helps SmartStudy to market the app to the target market very quickly