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Sun International

Chatting on BBM makes everything much, much easier for us and we don’t have to pay per message, which is the case with SMS
Ayanda Mnyakeni Pagaents & Fashion Events coordinator
  • Industry: Other
  • Region: EMEA
  • Company Size: Large
  • Solution: BlackBerry® smartphones, BlackBerry® Messenger (BBM™), Facebook® app for BlackBerry, Twitter® app for BlackBerry
Full Story


Sun International wanted to find a way to improve the communications among the Miss South Africa pageant team members, particularly when travelling. As social media plays an important part in the event, to keep the media and followers up to date on the progress of the candidates, Sun International needed a solution that would enable this information to be fresh and relevant.


  • BlackBerry® smartphones
  • BlackBerry® Messenger (BBM™)
  • Facebook® app for BlackBerry
  • Twitter® app for BlackBerry


  • The solution has helped improve communications within the team as well as with external suppliers, saving time, reducing travel, lowering costs and streamlining communications
  • With the help of the BlackBerry solution, the team have been able to keep the social media news up to date and be much more current than would have been possible with a desk bound solution