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“Chatting on BBM makes everything much, much easier for us and we don’t have to pay per message, which is the case with SMS”Ayanda Mnyakeni Pagaents & Fashion Events coordinator
Sun International wanted to find a way to improve the communications among the Miss South Africa pageant team members, particularly when travelling. As social media plays an important part in the event, to keep the media and followers up to date on the progress of the candidates, Sun International needed a solution that would enable this information to be fresh and relevant.