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Sun Life Financial Inc.

It sounds crazy, but we're looking at the possibility of a 300 percent return on investment as we roll out our BlackBerry PlayBook solution. And believe it or not, those estimates are conservative.
Jim Skipper Chief Architect
  • Industry: Finance/Insurance
  • Region: Global
  • Company Size: Large
  • Solution: BlackBerry PlayBook tablet; BlackBerry® Enterprise Server; GRS Wireless Enrolment by Sun Life Financial Inc.
Full Story

Challenge

Sun Life Financial Inc. offers Group Retirement and Group Benefits programs where employers can match a certain percentage of the employees’ retirement contributions. To educate employees about this offering, large corporations would routinely ask Sun Life to provide an enrolment session for its staff. Despite their interest during the training session, findings showed that only 10 percent would actually fill out the personal retirement forms.

Solution

Sun Life partnered with Research In Motion (RIM) to pilot a new application on the BlackBerry® PlayBook™ tablet that would allow clients to complete Group Retirement programs during the education sessions. Sun Life’s in-house developers created GRS Wireless Enrolment, a custom application for the BlackBerry PlayBook tablet that uses Adobe® Flash®. The application is designed to provide a wireless and secure way to enrol in a group retirement plan while employees are still in the room with the trainer.

Benefits

  • Potential increase in profits
  • Positive customer and industry reaction
  • Motivate and reinvigorate existing staff
  • Created a boost in recruitment