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Takaful Emarat-Insurance

Relationship management with the customer has improved drastically thanks to BlackBerry. Our customers are happier with our response times and are therefore more likely to choose us over our competitors.
Mohammed Junaid Khan Head of Marketing, Takaful Emarat
  • Industry: Finance/Insurance
  • Region: EMEA
  • Company Size: Medium
  • Solution: Mobile email and voice communications
Full Story


  • Takaful Emarat-Insurance is a life and health insurance company that has recently developed its own direct sales channel, which prompted a need for improved individual customer relationship management
  • It needed a solution to allow the sales team to attend meetings with customers but still be able to communicate both internally and externally
  • The sales team needed an easy to operate device that would allow them to communicate by voice and email from anywhere and request information or decisions from the office


  • BlackBerry® smartphones


  • The BlackBerry® solution allows the team to connect to, reply and be in constant communication with customers, which has improved customer service and communication
  • The easy to use BlackBerry smartphones enable the sales team to provide documentation and respond to customers almost immediately, which has given Takaful Emarat a competitive advantage
  • The company’s client response time has improved from 24 hours to 4-6 hours during a working day, which has improved customer satisfaction