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Tryst & XS Nightclubs

Our business is built on a high level of customer service, and our BlackBerry solution helps us deliver that, which ultimately contributes to making the clubs more profitable.
Ronn Niccoll Director of Marketing
  • Industry: Other
  • Region: North America
  • Company Size: Medium
  • Solution: BlackBerry Messenger (BBM), BlackBerry® Enterprise Server
Full Story


Tryst and XS, Las Vegas’ most talked about luxury nightclubs, required an easy to use communications technology that was immediate enough for the needs of a busy, dynamic club environment.


Tryst and XS started using BlackBerry® smartphones and BlackBerry® Messenger (BBM™) as a business communications tool. The marketing and operations staff developed BBM groups for real-time communications and used applications to promote the venues and research clients. Staff was also able to enter reservations into UrVenue, a nightclub reservation system, directly from their BlackBerry smartphones.


  • Improved communications between employees
  • Ability to maximize revenue and use time efficiently
  • Ability to deliver a high level of customer service
  • Simplifies the capture of customer data