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The main target for the NFC is actually the young professionals, so I think the partnership with BlackBerry is going to be very successful
Cenk Bayrakdar Deputy General Manager, Turkcell
  • Industry: Manufacturing/Technology
  • Region: EMEA
  • Company Size: Small
  • Solution: BlackBerry® Tag


  • Needed a scalable mWallet platform
  • Needed a solution with high levels of service quality and security
  • Needed a solution that would, in the shortest time possible, allow new users to make low cost transactions with a smartphone


  • BlackBerry® platform
  • BlackBerry® smartphones
  • BlackBerry® Tag
  • Turkcell Cep-T Cüzdan application


  • Ease of use for customers
  • Improved customer loyalty
  • Multi-platform enabled
  • Enables commerce and communications