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USG People

The BlackBerry solution has organised the way we work in commercial terms. We now have a series of functions that mean sales reps no longer have to be in the office to access this information.
Oriol Mas CEO, USG People
  • Industry: Other
  • Region: EMEA
  • Company Size: Large
  • Solution: Mobile CRM
Full Story


  • Sales reps at USG People traditionally accessed their schedules and client profiles from regional offices, but with client visits a key part of the business, the company need to find a mobile solution
  • Not only did mobile staff need access to the CRM system, they also needed to be able to improve the immediacy of reporting to meet its aim of being a leader in the sector


  • BlackBerry® smartphone
  • BlackBerry® Enterprise Server
  • CRM application from NTS


  • The BlackBerry solution has played a fundamental role in fulfilling USG People's aim of becoming a technological leader through delivering manageable and reliable mobile CRM
  • Sales reps can now access up-to-date information from the road, and are saving up to two hours each week by inputting data directly onto the CRM system without having to return to the office
  • As a result of the implementation, USG People estimates that it is now making 11,000 additional visits each year, resulting in an increase in sales of more than €3million