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The openness and speed which information circulates and people are able to communicate with the BlackBerry solution is a real revolution for Weldom.
Loïc Porry managing director, Weldom
  • Industry: Retail/Wholesale
  • Region: EMEA
  • Company Size: Medium
  • Solution:
Full Story


  • Weldom is a French chain of DIY stores owned by Groupe ADEO that was looking to improve employee communication and collaboration and improve its customer service.
  • Due to the nature of the work, communication had to be mobile and immediate.
  • Weldom wanted a solution that would allow employees to communicate internally as well as contact customers to let them know a special order had arrived.


  • BlackBerry® smartphones
  • Mobile retail applications developed by ID2I
  • BlackBerry® Enterprise Solution
  • BlackBerry® Messenger (BBM™)


  • The solution has helped make the work flow more efficient by providing employees with instant access to corporate, store and inventory information.
  • Using BlackBerry Messenger, Weldom employees created BBM communities improving team morale, and use the service to improve customer service.
  • Employees are instantly contactable which accelerates decision making and information sharing.