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Ybarra Group

The BlackBerry smartphones have enabled our Point of Sale Managers to record information on an item by item basis,provide data on the best possible positioning of our products and carry out a follow-up analysis of new productsthat are being launched.
Adela de Jesús Trade Marketing Department, Ybarra Group
  • Industry: Other
  • Region: EMEA
  • Company Size: Medium
  • Solution: BlackBerry® smartphones
Full Story


  • Needed to obtain maximum control and awareness of its products at the Point of Sale
  • Wanted a way of monitoring the state of its merchandise, the effectiveness of its promotional campaigns and the status of its brand compared to the competition


  • BlackBerry® solution from Vodafone combined with the TelyNET Sales GPV
  • BlackBerry® smartphones


  • Faster capture of data
  • User friendly solution
  • Real-time monitoring of Point of Sale