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“YellowPages.ca Mobile uses the convenience of the BlackBerry smartphone to give people what they really want — a way to get the information they need quickly and on the device they carry with them the most.”Bradley Wing Senior Manager, Mobile
Yellow Pages Group Co. (YPG) wanted to expand the reach of its local search database, traditionally in paper and online formats, with a mobile version that could be accessed on wireless smartphones. The company also wanted to provide mobile tools that would help increase the success of its sales force.
With their solution provider, Motek Mobile, YPG created a consumer mobile version of YellowPages.ca™. Using internal development resources, YPG also built sales applications for BlackBerry® smartphones.