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Yellow Pages Group Co.

YellowPages.ca Mobile uses the convenience of the BlackBerry smartphone to give people what they really want — a way to get the information they need quickly and on the device they carry with them the most.
Bradley Wing Senior Manager, Mobile
  • Industry: Other
  • Region: North America
  • Company Size: Large
  • Solution: Motek Mobile
Full Story

Challenge

Yellow Pages Group Co. (YPG) wanted to expand the reach of its local search database, traditionally in paper and online formats, with a mobile version that could be accessed on wireless smartphones. The company also wanted to provide mobile tools that would help increase the success of its sales force.

Solution

With their solution provider, Motek Mobile, YPG created a consumer mobile version of YellowPages.ca™. Using internal development resources, YPG also built sales applications for BlackBerry® smartphones.

Benefits

  • Successful launch and consumer response to the mobile version of YellowPages.ca
  • Sales force is now better equipped and comfortable in using the technology that YPG want their advertisers to invest in
  • Sales force tools provide fast access to product data to enhance sales efficiency and results