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Public Guidelines

Public Guidelines for Use of RIM Trademarks

These general guidelines address the permissible use of RIM’s Trademarks in text by the public and non-licenced users. The trademarks to which these guidelines apply are the word marks listed on the RIM Trademark List and the BlackBerry Product Names. RIM has also developed guidelines for the public and non-licenced users regarding the RIM Logos & Imagery.

Without express written authorization by RIM, any use of RIM Trademarks in a manner that is inconsistent with these guidelines, including the use of trademarks, trade names or domain names that are confusingly similar to RIM Trademarks is prohibited.

Permissible Uses of RIM Trademarks

Generally

In general, you may use RIM Trademarks to make factually accurate statements in reference to products or services of RIM, provided you do so in accordance with these guidelines. Subject to these guidelines, you also may use a RIM Trademark by reference to indicate that your product or service is compatible with or may be used with RIM products or services, provided that the referential use of the RIM Trademark does not create a false sense of endorsement, sponsorship or association with RIM or its products and services.

Form of Use

  1. You should always use the RIM Trademark as an adjective and not as a noun or verb. The trademark should be followed by the appropriate generic term for the product or service. Refer to the RIM Trademark List and the BlackBerry Product Names for the appropriate generic term to use with the RIM Trademarks.
    • BlackBerry® smartphone
    • BlackBerry® Enterprise Server
  2. Always present the RIM Trademarks in the exact same form and spacing as shown in the RIM Trademark List. Do not alter RIM marks in any way. Refer to the RIM Trademark List for the correct spelling of the mark.
Acceptable Unacceptable
BlackBerry®
Research In Motion®
RIM®
Blackberry, blackberry, Research in Motion, Rim

  1. Do not use RIM Trademarks in a plural or possessive form.
Acceptable Unacceptable
BlackBerry® smartphones BlackBerrys
BlackBerries
BlackBerry’s

Referential Use of RIM Trademarks

The table below provides examples of ‘unacceptable’ and ‘acceptable’ uses of RIM Trademarks to refer to your product or service. This list is merely for your guidance, and should not be considered to be an all-inclusive list.

Acceptable Unacceptable
[Your Product/Service Name] for use with BlackBerry® smartphones
[Your Product/Service Name] works with BlackBerry® smartphones
[Your Product/Service Name] for the BlackBerry® Enterprise Solution
[Your Product/Service Name] for the BlackBerry® wireless solution
BlackBerry [Your Product/Service Name]
BlackBerry’s [Your Product/Service Name]
[Your Product/Service Name]berry
[Your Product/Service Name] BlackBerry
[Your Product/Service Name] BlackBerry
BlackBerry [Your Product/Service Name]

Marking

When using or referring to RIM Trademarks, the appropriate trademark symbol (® or ™) must be exhibited immediately adjacent to the trademark the first time it appears in the text, as shown in the following examples:

  • BlackBerry®
  • BlackBerry® Enterprise Server
  • Always On, Always Connected®
  • RIM®
  • Research In Motion®
  • SureType®
  • SurePress™
  • RIM® smartphone
  • BlackBerry® smartphone
  • BlackBerry® (model number)
  • BlackBerry® Enterprise Solution
  • BlackBerry® Internet Bundle
  • BlackBerry® (series number) Series
  • BlackBerry® Pearl™
  • BlackBerry® Curve™
  • BlackBerry® Unite!™
  • BlackBerry® Bold™
  • BlackBerry® Alliance Member
  • BlackBerry® Built-In
  • BlackBerry® Connect

You should always refer to the RIM Trademark List and the BlackBerry Product Names to determine the appropriate trademark symbol for use with a particular mark.

Notice of Ownership

When making a permissible use of a RIM Trademark in accordance with these guidelines, you should always include a prominent acknowledgement that RIM owns these trademarks. Examples of acceptable trademark disclaimer/attributions are the following:

For referential use in accordance with these Guidelines:

The Trademark [RIM Trademark used] is owned by Research In Motion Limited and is registered in the United States and may be pending or registered in other countries. [User Company Name] is not endorsed, sponsored, affiliated with or otherwise authorized by Research In Motion Limited.

When drafting your ownership attribution statement, please refer to the RIM Trademarks list to include the correct symbol (i.e. ® or ™).

BlackBerry®, RIM®, Research In Motion®, SureType®, SurePress™ and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world.  Used under licence from Research In Motion Limited.

This statement is not to be amended or varied and is to be used only by authorized RIM Licensees under the RIM Partner Program.

When drafting your ownership attribution statement, please refer to the RIM Trademarks List to include the correct symbol (i.e. ® or ™)

Non-Commercial Web Sites

Non-commercial web sites that function as informational forums regarding product or services of RIM may use an appropriate RIM Trademark, provided that such use is in compliance with these guidelines. RIM Trademarks and variations thereof must never be used as part of the web site domain name. A disclaimer of sponsorship, affiliation or endorsement should be prominently displayed on the web site, similar in form to the following example:

“[Web Site Name] is an independent informational forum and is not endorsed, sponsored, affiliated with or otherwise authorized by Research In Motion Limited, owner of the BlackBerry trademarks.”

Use of RIM Trademarks in Titles of Publications

You may use RIM Trademarks on the cover and title of a publication without written authorization by RIM provided you are in full compliance with all of the terms and conditions in these guidelines.

  1. The RIM Trademarks are used in ordinary text and not stylized or in a logo format.
  2. The RIM Trademarks are no larger than any other text for the publication title.
  3. The RIM Trademarks are not varied or abbreviated.
  4. A Notice of Ownership of Trademark as set out above along with a disclaimer of sponsorship, affiliation, or endorsement must be included prominently in the publication, and when possible on the front or back cover of the publication, similar in form to the following example:

"(Title) is an independent (publication) and is not affiliated with, nor has it been authorized, sponsored, or otherwise approved by Research In Motion Limited, owner of the BlackBerry trademarks"

  1. The publication does not lead consumers to believe that there is an association with RIM or the publication is approved or endorsed by RIM.
  2. The RIM Trademarks are not used in the title of a series of publications.

Prohibited Uses of RIM Trademarks

  1. The use of RIM Trademarks in the name of your product, service, corporate name, or domain name is not permitted.

    You are not permitted to use any RIM Trademark, in whole or in part, or any alteration of any RIM Trademark, in the name of your products or services, in your company name or in your domain names or universal resource locator (URL). This includes any variation, abbreviation or takeoff of a RIM Trademark, or any other names that are confusingly similar to the RIM Trademarks.
Acceptable Unacceptable
www.wirelessaccessories.com/blackberry
Acme Instant Messenger for BlackBerry smartphones
Acme Messaging Inc.
www.blackberrywirelessaccessories.com
www.bbwirelessaccessories.com
AcmeBerry Instant Messenger
Acme Blackberry Messaging Inc.
  1. Meta tags
    You are not permitted to use the BlackBerry® or other RIM Trademarks as meta tags or other search-enabling means to direct readers to your website.
  2. Disparaging use
    You are not permitted to use the RIM Trademarks in any manner that disparages RIM, its affiliates, partners, products or services.
  3. Use of variations, abbreviations or takeoffs
    You are not permitted to use the BlackBerry® or other RIM Trademarks as meta tags for your webpages.It is not permissible to use a variation, abbreviation or takeoff of a RIM Trademark. For example, “BlackBerries”, “BB” and “Crackberry” are not acceptable uses with reference to any products or services of RIM.
  4. Endorsement
    Do not use RIM Trademarks directly or indirectly to suggest sponsorship, affiliation or endorsement of your product or service.
  5. Positioning of trademarks
    RIM Trademarks should not be the most prominent visual element used in association with your product or service.
  6. Harmful use
    Your use of RIM Trademarks must not be obscene, disparaging, defamatory or libelous to RIM or any other person.