California Burrito Co.

Business Challenge

• California Burrito Co. opened five new fast food restaurants in one year. The management team needed to improve its efficiency to keep up with the increased workload.
• The executives of California Burrito Co. had to visit all of the restaurant locations and wanted a better way to manage ongoing communications with a larger group of vendors, customers and staff.
• The management team needed a mobile solution that would allow them to manage the daily operations of all restaurants.

Solution

California Burrito Co. decided to equip its management staff with BlackBerry® smartphones to facilitate running the day-to-day operations for every restaurant. In addition to using the voice, email and BlackBerry® Messenger functions of the BlackBerry smartphone, California Burrito Co. executives also create, view or edit files from Microsoft® Office programs.

Results

• Mobile access to important business-related documents
• Mobile authorization of purchases
• Inventory control while on the road
• Easy management of financial records
• Marketing through social networks