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The Challenge
Claris Lifesciences has a mobile sales force and executive team that interacts with medical professionals, doctors and surgeons on a daily basis, discussing solutions and promoting sterile injectable products for hospital use. Sales personnel meet with about 10 physicians per day and commonly see the same doctors multiple times each month. The sales force needed a way to keep track of these visits, to manage important customer and supply chain partner interactions – such as leads, products discussed, hospital needs and any urgent follow-up items.
The Solution
Claris Lifesciences’ IT department integrated the BlackBerry® Enterprise Server with the MDaemon® messaging server and deployed 350 BlackBerry® smartphones to their sales teams and executives. To also help connect the BlackBerry smartphones with their CRM system, Claris Lifesciences worked with iCubix Infotech to develop a hosted sales force automation app called Sales Planning & Achievements (SPA).
Results
- Able to remotely access CRM tools
- Helps improve workflows and approvals
- More competitive company image
| Industry | Pharmaceutical, Healthcare |
|---|---|
| Region | India |
| Company Size | Large Enterprise – 1,200+ employees |
| Type of Solution | BlackBerry Enterprise Server, Sales Planning and Achievements (SPA) app by iCubix Infotech |
| More Information | BlackBerry Business Case Study – Claris Lifesciences (PDF) |