Newsroom
Local Navigation
The Challenge
Grain Farmers of Ontario (GFO) was looking for an affordable way to provide its members with near real-time updates on the price of grain. Since grain prices fluctuate throughout the day, the organization was looking for a way to alert Ontario farmers about optimum price points and periods.
The Solution
GFO teamed up with FloatPoint Media Inc. to design a free custom mobile application called SellSmart. The application provides commodity pricing to Ontario farmers on their BlackBerry® smartphone. In near real-time, GFO members can assess pricing information and set pricing alerts.
GFO’s Benefits
- Improved communication and knowledge-sharing with members
- Ability for members to receive pricing updates and alerts in near real-time
- An expected increase in competition due to more market transparency
- A platform for future applications that will help Ontario farmers
| Industry | Agriculture |
|---|---|
| Region | North America |
| Company Size | Small enterprise – 15 directors |
| Solution | BlackBerry® Enterprise Server |
| BlackBerry Alliance Member Solution | SellSmart, custom application from FloatPoint Media Inc. |
| More Information |