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The Challenge
People are increasingly turning to their mobile devices for navigation. It was clear to Poynt Corporation that a simple, integrated, location-based application would provide these users with the information they wanted. Businesses like restaurants, shops and bars were also interested in connecting to the mobile consumer.
The Solution
The Poynt® application is an all-in-one location-based search application that allows users to find local and current information on the BlackBerry® smartphone. The BlackBerry platform allows for deep device integration with applications like Poynt, which gives it that Super App functionality. Users of Poynt’s application have a fully interactive experience that allows the user to get information about businesses, retailers, restaurants, movies, events, weather and more. Businesses in the Poynt directory have an opportunity to pay for sponsored listings and advertising campaigns.
Key Benefits
- All-in-one business and social directory helps to improve productivity
- Ability to purchase tickets or make reservations remotely
- Advertising campaigns help to deliver consumers to retailers
- Maximized device integration helps to provide a seamless user experience
| Industry | Technology |
|---|---|
| Region | Global |
| Company Size | Mid-sized organization – 55 employees |
| Type of Solution | Poynt® application |
| More Information |