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Business Challenge
Yellow Pages Group Co. (YPG) wanted to expand the reach of its local search database, traditionally in paper and online formats, with a mobile version that could be accessed on wireless smartphones. The company also wanted to provide mobile tools that would help increase the success of its sales force.
Solution
With their solution provider, Motek Mobile, YPG created a consumer mobile version of YellowPages.ca™. Using internal development resources, YPG also built sales applications for BlackBerry® smartphones.
Results
- Successful launch and consumer response to the mobile version of YellowPages.ca
- New technically astute and innovative image of YPG with consumers and advertisers, some of whom viewed the company as only a paper directory business (i.e. displaying of videos on BlackBerry smartphones)
- Sales force is now better equipped and comfortable in using the technology that YPG want their advertisers to invest in
- Sales force tools provide fast access to product data to enhance sales efficiency and results
| Industry | Media/Publishing |
|---|---|
| Region | Americas |
| Company Size | Large Enterprise |
| BlackBerry Alliance Member Solution | Motek Mobile |
| Email Environment | Microsoft® Exchange |
| More Information |